USE CASE 5/6
Salomon rewards passionate skiers.
Thanks to the widespread use of skiing tracking apps, Salomon will be able to access a breadth of publisher information about their wanted users. It could very easily target all the skiers in a certain resort, based on geotracking functionality, inviting them to join a challenge whereby the skier traveling the longest total distance in a given timeframe will be rewarded 50$ worth of Nudge tokens. This will not only add an extra touch of excitement to a day on the slopes, but also a sense of accomplishment for having pushed one’s limits further. Although most of the participants will not win the reward, they will still perceive Salomon closer to their lifestyle than other brands, like a companion or cheerleader to personal performance records.